Changes To Adwords: Organic Search Just Became Harder

Changes To Adwords: Organic Search Just Became A Little Bit Harder

After some initial testing, Google have now rolled out their new search layout, removing the paid text ads that we’ve been accustomed to viewing at the side of the SERP’s – and it’s a fairly significant shake up!

Removing up to 10 ads from the side of the results page essentially leaves less “real estate” for businesses to promote themselves. It’s early stages, but we may see a generic increase in Cost Per Click rates as businesses vie for first page positions.

Google have also included an additional paid listing at the top of the page from three, to four ads.

Changes to Adwords

In response to the changes, Google have stated:

“We’ve been testing this layout for a long time, so some people might see it on a very small number of commercial queries. We’ll continue to make tweaks, but this is designed for highly commercial queries where the layout is able to provide more relevant results for people searching and better performance for advertisers. ”

So basically you’re more likely to see this new layout for very popular queries where there’s an intention to buy a product or service. It’s less effective for a user to be presented with four paid ads if they’re in the research phase, or simply using Google to find our how long sheep spend chewing grass.

For brand searches a user will typically see the knowledge graph….

Knowledge Graph

….and for products, PLA’s (Product Listing Ads) will appear.

Screen Shot 2016-02-26 at 10.42.51

With fewer choices for a user to click on, advertisers on the first page may see an increase in their Click Through Rates, but it may come at the expense of having to ramp up the maximum Cost Per Click you’re willing to spend.

What all of this ultimately means for SEO, is that for some of the more popular queries, the old “first position” in organic search will now move down a place. Long tail search queries appear to be unaffected so depending on your strategy, it could be business as usual or you may see a slight decrease in organic traffic. It’s time to take a close look at Analytics over the coming weeks.

Leave a Reply

Your email address will not be published. Required fields are marked *

  • quote-mark

    Gooey Digital has been instrumental in helping us improve the performance of our PPC campaigns over the last year. In a year-on-year comparison we spent £478 less but received an additional 2,306 conversions

  • quote-mark

    As a digital agency, Gooey Digital has a great way of presenting what is often viewed as a complex, mystifying subject. They assisted our digital marketing and content teams in SEO, increasing traffic by over 250k, while providing PPC best practice. They really got under the skin of our business requirements.

  • quote-mark

    Gooey Digital has proven to be a very talented SEO Agency who have delivered outstanding results in a short period of time. Their expertise and meticulous approach are second to none.”

  • quote-mark

    Gooey Digital has helped us with the SEO and marketing for our website since 2014. They are an expert in their field and are incredibly knowledgeable, helping us to reach potential clients all around the world. They are always friendly, available and always brings great ideas to help market our business. They have helped to raise our business profile and get us seen by a bigger audience. We’d recommend their services without hesitation. They really know their stuff.

  • quote-mark

    Gooey Digital have been nothing short of stellar. They worked with us from our very early days and always showed a willingness to go above and beyond the call of duty. They possess excellent communication skills, and the quality of their content creation is absolutely first class. We've been working mainly with Nick and Holly and they have fitted into our team brilliantly and contributed some really creative ideas to help us get out there and enhance our visibility. I would really recommend these guys, in fact I already have, including to members of my family.

  • quote-mark

    I should start by saying I’m a perfectionist. My business means everything to me and anyone who I hire needs to be of the highest standard. I was introduced to Gooey Digital about a year ago to help write copy for my website. They're truly fantastic. Their writing is impeccable and given that writing is part of my work, I do not say this lightly. For each piece they do for us they also researches content in depth and I often learn about my own industry through their efforts. As a result of this, I started hiring them to help with a host of other writing projects on policy groups I work with; everyone is always impressed with their work. Moreover, Gooey Digital are prompt, good natured and not expensive. In short, they're a gem and I imagine we will continue working together for a long-time.

  • quote-mark

    We've worked with Gooey Digital on a number of projects, and I could not recommend them more highly! They are responsive and fun to work with, and wow do they know their stuff. I wish I could package their deep knowledge of driving traffic and, in the end, sales, but in the meanwhile I love reaching out to them to help us with all of our important projects throughout the year.


Warning: Invalid argument supplied for foreach() in /var/sites/g/ on line 257