As R.E.M. so nearly sang, everybody blogs. The internet is so saturated with undercooked opinions and overripe prose, it can feel like the proverbial tree falling in the woods. If nobody will read your blog, why put in the effort?
In an age of disposable media, so few people take blogging seriously that the standard has fallen dramatically. A few simple tricks of the trade can elevate you beyond the competition and into internet superstardom (or at least make your business blog a bit tidier). Touch up your Tumblr and wash down your WordPress with these five tips from a trained journalist.