As we leave the period of unending suffering formerly known as 2016, many questions remain unanswered. For the bulk of the continental United States, the main one is “can I freeze myself for four years?”
But the ever pragmatic business community has a different set of questions: what do the likes of Trump’s election victory and Brexit say about the needs and mores of the public? Are they all idiots, and if so, can we take advantage of that?
How can the principles of their successful campaigns be applied to business marketing and brand image? Is it possible or wise for that strength of resolve, personality projection and ignorance of facts and morals to be applied by businesses in any way? Continue reading “Trump: Genius or Fuckwit?”