4 Ways to Write Awesome Web Content - Gooey Digital

4 Ways to Write Awesome Web Content

We’re big believers in the value of quality content.

Simply put, we think the number one way to supercharge your SEO, increase your traffic, improve bounce rates and all of that stuff is to make your site awesome and fill it with things that people will love to read and share.

However, that may be easier said than done. Content writing can be hard to get right – and if you think your material may be lacking something, you’ve come to the right place.

Today, we’re going to take a look at some great ways to improve the quality of your posts and produce content your readers will be sure to love.

1. Get the facts straight first

Many content writers are often asked to write material on a subject they know little or nothing about. If this is you – welcome to the club.

Elmo saying "I Don't Know"

Whatever you do, don’t try to blag it. Readers will be able to spot it a mile away if you don’t understand what you’re writing – and obvious errors will cause an immediate loss of respect for your text.

Instead, spend some time upfront researching and reading around the subject. Read everything you can lay your hands on, and if you don’t feel like you’re quite getting it, keep reading.

A famous quote often attributed to Albert Einstein is, “If you can’t explain it to a six-year-old, you don’t understand it yourself.” (As with many Internet quotes, nobody seems to be quite sure if the famous scientist ever actually said that, but the truth of it is self-evident.)

When you feel like you understand the subject inside and out – and you’ve got the sources and statistics to back up your points – you’re ready to put fingers to keyboard and start bashing out that content.

If you ever find yourself writing a sentence and thinking, “I hope nobody asks me to explain this bit”, you probably have more homework to do.

2. Speak plainly

Alternatively, ‘avoid jargon’.

If you’ve acquired a penchant for unnecessary verbosity, and you compulsorily employ sentences comprised chiefly of superfluous volumes of syllables – well, your text becomes hard to read, and nobody has any idea what you’re saying.

Confused GIF

For many writers, it can be very tempting to show off their huuuuge vocabulary (or to get lots of mileage out of the new thesaurus they got for Christmas). However, the point of language is to be understood, and flowery words often confuse the issue.

It may also help to keep your sentences short and your paragraphs bitesize. You’re not writing a novel, here – when reading stuff on screens, people like to skim and get to the point. Don’t use ten words if three will do.

Don’t think of it as dumbing your writing down, either; there’s nothing clever about vocabulary snobbery. It doesn’t matter how genius you think your writing is, if your text is disguising its own meaning behind a brick wall of waffle.

Some other good rules of the road:

  • Try to minimise the use of passive voice. Don’t say ‘The content was written by me’ if you could say ‘I wrote the content’.
  • Make good use of hyperlinks for concepts that would be too complicated to explain in your article (as seen in the previous bullet point). That’s the beauty of writing for the web – if anything needs to be expanded, you always have the option of just linking out to something authoritative.
  • Always bear in mind the type of reader your post will reach, and remember to speak in a way they will understand. Don’t use complicated medical terms on a blog for teens, or lots of technical jargon for industry outsiders. (Sometimes, of course, technical words are perfectly appropriate – just keep things readable).

Write to be understood. You’ll go far.

3. Practice, practice, practice

A friend of mine used to say, “You can’t get worse at something you do every single day.” (Maybe I should have pretended that was a quote from Thomas Edison).

Abraham Lincoln quote picture

If you do something a lot, improvement is inevitable.

The more you write, and the more you think about writing, the more you will find things that work for you. Over time, you’ll develop little tricks to make the process easier, and develop a natural feel for sentences that have the right sort of weight and rhythm.

The first piece of content you ever sit down to write is really difficult. It’s hard to know where to begin. You might find yourself becoming overwhelmed with questions like…

  • How do you go about writing an introduction?
  • What’s the right tone of voice?
  • What sort of structure do you want?
  • How many words do you need?
  • How do you wrap it up with a nice conclusion?

You can’t possibly feel as daunted by the process when you sit down to write your fiftieth blog post, or your three hundredth. In many ways, becoming a better writer is partly just a matter of putting in the hours.

4. Get it proofread

Nobody’s perfect.

It doesn’t matter how sure you are that what you’ve written is gold – a second reader with fresh eyes will find something to change about it. That doesn’t mean you’re a bad writer; it’s just natural. Nobody can write a perfect first draft.

Power Ranger thumbs down GIF

For best results, it’s a good idea to ask somebody you can trust to be objective. Friends, family members and partners might tell you everything is awesome just to be supportive (which is lovely of them, but it doesn’t help you improve your work).

Sometimes a proofreader might find a grammar or flow hiccup; at other times, they may find a broader point of ambiguity (where something that made perfect sense to you might read differently to somebody with a different perspective).

Whatever it is, if it causes them to trip up when reading it’ll probably stick out to your other readers, too. You’ll need to do something to fix it – and your content will be stronger and better if you do.

One thing that is certain is that top-quality content makes the web go around. If your site can become a hub for brilliant insights, helpful tutorials and the latest news, you’ll be well on your way to better search engine rankings (and happy, invested readers).

Of course, the other option is to call in the professionals. Content marketing is an enormously powerful way to grow your online presence, and if you don’t know how to incorporate it into your SEO strategy – well, you know how to find us!

Leave a Reply

Your email address will not be published. Required fields are marked *

  • quote-mark

    Gooey Digital has been instrumental in helping us improve the performance of our PPC campaigns over the last year. In a year-on-year comparison we spent £478 less but received an additional 2,306 conversions

  • quote-mark

    As a digital agency, Gooey Digital has a great way of presenting what is often viewed as a complex, mystifying subject. They assisted our digital marketing and content teams in SEO, increasing traffic by over 250k, while providing PPC best practice. They really got under the skin of our business requirements.

  • quote-mark

    Gooey Digital has proven to be a very talented SEO Agency who have delivered outstanding results in a short period of time. Their expertise and meticulous approach are second to none.”

  • quote-mark

    Gooey Digital has helped us with the SEO and marketing for our website since 2014. They are an expert in their field and are incredibly knowledgeable, helping us to reach potential clients all around the world. They are always friendly, available and always brings great ideas to help market our business. They have helped to raise our business profile and get us seen by a bigger audience. We’d recommend their services without hesitation. They really know their stuff.

  • quote-mark

    Gooey Digital have been nothing short of stellar. They worked with us from our very early days and always showed a willingness to go above and beyond the call of duty. They possess excellent communication skills, and the quality of their content creation is absolutely first class. We've been working mainly with Nick and Holly and they have fitted into our team brilliantly and contributed some really creative ideas to help us get out there and enhance our visibility. I would really recommend these guys, in fact I already have, including to members of my family.

  • quote-mark

    I should start by saying I’m a perfectionist. My business means everything to me and anyone who I hire needs to be of the highest standard. I was introduced to Gooey Digital about a year ago to help write copy for my website. They're truly fantastic. Their writing is impeccable and given that writing is part of my work, I do not say this lightly. For each piece they do for us they also researches content in depth and I often learn about my own industry through their efforts. As a result of this, I started hiring them to help with a host of other writing projects on policy groups I work with; everyone is always impressed with their work. Moreover, Gooey Digital are prompt, good natured and not expensive. In short, they're a gem and I imagine we will continue working together for a long-time.

  • quote-mark

    We've worked with Gooey Digital on a number of projects, and I could not recommend them more highly! They are responsive and fun to work with, and wow do they know their stuff. I wish I could package their deep knowledge of driving traffic and, in the end, sales, but in the meanwhile I love reaching out to them to help us with all of our important projects throughout the year.