Today, successful search engine optimisation is a thousand little things all rolled into one. Amazing content, technical expertise, PR, web design, user experience, social media and video are all tools that can be harnessed to increase your visibility in the search results. The possibilities are almost limitless.
But the key to any successful SEO project is much more simple – it’s about stubborn persistence and hard work. It’s why our clients stay with us, it’s why they trust us and it’s why we deliver results.
It’s arguably the most important phase of any SEO project. If you get it wrong you can spend months, even years working towards goals that aren’t suitable for your business.
To ensure we get it right we listen – a lot. Understanding all the subtle nuances of your business, your products and your plans for the future are essential before we even begin defining your SEO Strategy. We may even find that SEO isn’t the most appropriate digital channel to focus our efforts. If it isn’t, we’ll be completely honest.
Without wanting to get too nerdy, we evaluate over 150 technical SEO elements that will improve the overall performance of your website in the organic search results. One important consideration is how SEO works with the design, branding, messaging and the overall usability of the site. All these elements are important in their own right, but they need to work together to ensure your website is working at its very best.
Once complete, we will happily work with you – or your developers – to ensure these recommendations are implemented throughout your site.
While the devices we use in digital marketing have changed dramatically over recent years, people haven’t. They still respond to great ideas and content in much the same way they always have. Sometimes it’s emotive, sometimes it’s educational and at times it’s just so weird that it’s intriguingly effective.
Researched, well thought out and quality content is at the heart of everything we do. Without it, nothing happens.
We pride ourselves on quality, ethical search engine optimisation. Our free SEO audit will give you an idea of what we’re like to work with, while providing you with some useful, practical advice on how to improve the performance of your website in the search results.