Influencers. To some, the appeal of these social media celebrities is baffling and ephemeral. The idea that shouty YouTubers can have a bigger and more specialised audience than most primetime TV spots simply doesn’t compute, and isn’t worth thinking about.
This line of thinking has solidified in the wake of the PewDiePie scandals and YouTube’s unfortunate ad placements. These platforms seem scary, and many industry figureheads are willing to bet that ‘influencer marketing’ is a bubble waiting to burst.
However, this is short-sighted. Like any new trend or platform, influencer marketing is simply stuck between flailing infancy and market saturation, and yet to be utilised properly. Here’s how you can ride out the pessimism, avoid the mistakes, and use influencers to their full potential. Continue reading “Why Your Business Should Engage With Influencers (And How To Do It)”
The evidence is building that Generations Y and Z really do have no attention span. No, don’t stop reading there; this is important. Video marketers only have a third of a 15 second ad to capture someone’s attention before they skip ahead (assuming you haven’t blocked the ad completely). Millennials are turning away from TV in droves, favouring the curated skippable world of online video. From Twitter to Tinder, instant gratification is the order of the day.
Getting viewers to tune into live TV, rather than watch on demand or skip ahead to the best bits, is an increasingly tricky prospect. There’s little that people have the patience to sit through in its entirety anymore. With that comes potentially massive losses for marketers, who must now battle to become a more intrusive presence, or else find new ways to win attention.
The skyrocketing popularity of livestreaming – often just people broadcasting themselves on webcams – seems baffling in this context. But along with live sports, livestreaming seems to speak to the age of social media, and the need to be the first to react to an event. Live events and streaming sponsorships are fast becoming the most intimate way of connecting with your audience, ditching the traditional news cycle in the process. Continue reading “Consumers Love Livestreaming — And You Should Too”
With the news that 49% of charities lack basic digital skills, organisations risk being left behind in their bid to boost fundraising. With young people particularly receptive to charity appeals through school fundraisers and societies, skipping the digital generation could hamper fundraising for years to come. Here then are just a few suggestions on how charity marketing can integrate new technology and boost fundraising efforts in order to engage people across the spectrum. Continue reading “4 Key Ways To Improve Your Digital Charity Marketing”